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🎯 Business ambition: Significantly accelerate our development in the region, with a growth trajectory over the next 2 to 3 years but to get there, the challenge isn’t only commercial, it’s also technical and industrial. 🔑 The 2 key steps of our development: Our belief: Sustainable growth in West Africa means building as close as […]
For more than fifteen years, farmers in many agricultural regions have faced stagnant and increasingly unstable yields. Soil degradation, combined with the growing impacts of climate change, is putting increasing pressure on production systems. In response to these challenges, MAS Seeds has embraced regenerative agriculture, driven by a strong conviction: resilient farming systems start with […]
In this video, we share a glimpse into the evolution of our R&D: moving from fully manual data collection to a system that combines:🚁 drones (imaging + spectral data)📲 onboard sensors and measurements at harvest Result: up to 750,000 traits collected over a single season.That’s a wealth of signals that strengthens analysis quality and supports […]
To secure seed production in an increasingly unpredictable climate, MAS Seeds launched in 2024 a network of pilot farms dedicated to testing regenerative agriculture practices. The goal: identify the most relevant technical pathways to restore soil health while maintaining crop productivity, based on real field conditions. In 2025, trials focused on four main levers: Six […]
In this report, you will discover a comprehensive overview of the company and its activities, a presentation of our strategy built around four pillars aligned with Maïsadour’s AMBITION 2030 roadmap. You will also find the last year’s financial results, and a review of the key actions carried out during the 2024–2025 season to support the […]
In this video, our CEO, Ludovic Cousin, clearly shares the context and MAS Seeds’ ambition for this region: 🎯 Goal: reach 50,000 bags of corn and 50,000 bags of sunflower over the coming years🤝 Approach: rely on a strong network of distribution partners in each country🌱 Our edge: deliver top genetics, but also hands-on agronomic […]
Ten years after pioneering sulfonylurea‑tolerant sunflower, MAS Seeds once again pushes the boundaries of innovation with the launch of its 1st certified A.I.R. variety, MAS 820AR. In 2016, the company was among the first to introduce a sunflower variety tolerant to sulfonylurea-based herbicides, and today it takes a new step forward as only the second […]
At MAS Seeds, our trialing network is built to reflect what the market is asking for across soils, environments and climates. So we can compare hybrids with solid, reliable phenotyping data. 📍 Europe + Mexico + Africa📊 Up to 400,000 plots🌽 30,000 hybrids characterized🌱 400 locations, all on farmers’ fields The point of this scale: […]
Behind the technical acronym NGT, for New Genomic Techniques, lies a true evolution in plant breeding. Faster than traditional crossing, more precise than chemical mutagenesis, and above all achieved without inserting foreign genes, this technology pushes the boundaries of innovation and agronomic performance. Since December 2025, the European Commission, the Council and the European Parliament […]