Leadership transition and the next phase is already underway.
Six months ago, MAS Seeds welcomed Ludovic Cousin as CEO as part of an Executive Committee transition, following Pierre Flye Sainte Marie’s leadership.
🚀 The objective has remained clear: ensure continuity, go deeper on key topics, and boost performance on what we’ve been implementing over the last two years.
But the biggest shift is scale.
🌍 MAS Seeds is no longer “only” a French or even a European company. Our ambition is to operate as a truly international seed company.
That means accelerating development in Mexico, expanding our footprint across Africa, and developing our presence in the STAN region (Kazakhstan and neighboring markets).
Scaling internationally isn’t only about new markets. It’s about execution. We’re aligning teams, sharpening priorities, and building the operating rhythm needed to perform across regions. Our focus is to deliver strong performance and stay aligned with the needs of our distributors and farmers.
Discover other news and media
Technical guide for sucessful growing alfalfa. Alfalfa comes from Asia minor where it was identified almost 10,000 years ago. At the time, it was considered as a forage crop that was easy to grow and store, which explains its rapid spread, firstly in Mediterranean Europe, East Africa, followed by North Africa.
In the MAS Seeds laboratory, R&D data is used to: 🔎 predict the most promising crosses before they are grown in the field 🧬 decide which lines to keep and which to discard, based on market expectations and farmers’ needs ⏱ avoid spending time and trial plots on options that won’t deliver. The result: ➡️ […]
In a varietal breeding program, we often think first about the trial plots. But many key decisions are actually made long before the field: in the laboratory. At MAS Seeds, the biomolecular laboratory is a central link in the selection cycle: it turns DNA into actionable information for breeders by targeting key genes of interest […]