Discover all news and media

With around 1.2 million hectares of sunflower, the Romanian market remains stable and highly strategic. But behind this potential, growers are looking for hybrids able to answer several needs at once: herbicide tolerance, broomrape tolerance and mildew resistance. In some areas, more than 30% of sunflower fields are under high broomrape pressure, while mildew also […]

Can we predict a variety’s performance… before it’s ever been observed in the field? That’s one of the challenges we’re tackling at MAS Seeds. With Industry 4.0 tools, our approach to variety selection is evolving in a meaningful way: 🌱 Our maize and sunflower varieties are now better described and documented through advanced statistical analysis. […]

🎯 Business ambition: Significantly accelerate our development in the region, with a growth trajectory over the next 2 to 3 years but to get there, the challenge isn’t only commercial, it’s also technical and industrial. 🔑 The 2 key steps of our development: Our belief: Sustainable growth in West Africa means building as close as […]

In this video, we share a glimpse into the evolution of our R&D: moving from fully manual data collection to a system that combines:🚁 drones (imaging + spectral data)📲 onboard sensors and measurements at harvest Result: up to 750,000 traits collected over a single season.That’s a wealth of signals that strengthens analysis quality and supports […]

In this video, our CEO, Ludovic Cousin, clearly shares the context and MAS Seeds’ ambition for this region: 🎯 Goal: reach 50,000 bags of corn and 50,000 bags of sunflower over the coming years🤝 Approach: rely on a strong network of distribution partners in each country🌱 Our edge: deliver top genetics, but also hands-on agronomic […]

At MAS Seeds, our trialing network is built to reflect what the market is asking for across soils, environments and climates. So we can compare hybrids with solid, reliable phenotyping data. 📍 Europe + Mexico + Africa📊 Up to 400,000 plots🌽 30,000 hybrids characterized🌱 400 locations, all on farmers’ fields The point of this scale: […]

Six months ago, MAS Seeds welcomed Ludovic Cousin as CEO as part of an Executive Committee transition, following Pierre Flye Sainte Marie’s leadership. 🚀 The objective has remained clear: ensure continuity, go deeper on key topics, and boost performance on what we’ve been implementing over the last two years. But the biggest shift is scale. […]

In the MAS Seeds laboratory, R&D data is used to: 🔎 predict the most promising crosses before they are grown in the field 🧬 decide which lines to keep and which to discard, based on market expectations and farmers’ needs ⏱ avoid spending time and trial plots on options that won’t deliver. The result: ➡️ […]

In a varietal breeding program, we often think first about the trial plots. But many key decisions are actually made long before the field: in the laboratory. At MAS Seeds, the biomolecular laboratory is a central link in the selection cycle: it turns DNA into actionable information for breeders by targeting key genes of interest […]