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🎯 Business ambition: Significantly accelerate our development in the region, with a growth trajectory over the next 2 to 3 years but to get there, the challenge isn’t only commercial, it’s also technical and industrial. 🔑 The 2 key steps of our development: Our belief: Sustainable growth in West Africa means building as close as […]

In this video, we share a glimpse into the evolution of our R&D: moving from fully manual data collection to a system that combines:🚁 drones (imaging + spectral data)📲 onboard sensors and measurements at harvest Result: up to 750,000 traits collected over a single season.That’s a wealth of signals that strengthens analysis quality and supports […]

In this video, our CEO, Ludovic Cousin, clearly shares the context and MAS Seeds’ ambition for this region: 🎯 Goal: reach 50,000 bags of corn and 50,000 bags of sunflower over the coming years🤝 Approach: rely on a strong network of distribution partners in each country🌱 Our edge: deliver top genetics, but also hands-on agronomic […]

At MAS Seeds, our trialing network is built to reflect what the market is asking for across soils, environments and climates. So we can compare hybrids with solid, reliable phenotyping data. 📍 Europe + Mexico + Africa📊 Up to 400,000 plots🌽 30,000 hybrids characterized🌱 400 locations, all on farmers’ fields The point of this scale: […]

Six months ago, MAS Seeds welcomed Ludovic Cousin as CEO as part of an Executive Committee transition, following Pierre Flye Sainte Marie’s leadership. 🚀 The objective has remained clear: ensure continuity, go deeper on key topics, and boost performance on what we’ve been implementing over the last two years. But the biggest shift is scale. […]

In the MAS Seeds laboratory, R&D data is used to: 🔎 predict the most promising crosses before they are grown in the field 🧬 decide which lines to keep and which to discard, based on market expectations and farmers’ needs ⏱ avoid spending time and trial plots on options that won’t deliver. The result: ➡️ […]

In a varietal breeding program, we often think first about the trial plots. But many key decisions are actually made long before the field: in the laboratory. At MAS Seeds, the biomolecular laboratory is a central link in the selection cycle: it turns DNA into actionable information for breeders by targeting key genes of interest […]

During the show, MAS Seeds hosted a roundtable titled “What Role Do Seeds Play in the Agroecological Transition?” This conference brought together a diverse audience—farmers, institutions, journalists—and fostered rich discussions between our experts and Frédéric Thomas. The exchanges confirmed the crucial role of seeds in a successful transition and reinforced MAS Seeds’ legitimacy in driving this […]

3,000,000 scenarios, 150 winning hybrids, watch how AI accelerates varietal selection at MAS Seeds® Our predictive engine ingests 5,000 genotypes, reconstructs nearly 3,000,000 virtual crosses and runs them through a simulator to forecast performance under defined conditions. Each cross is scored, examined and ranked—ultimately retaining just 150 of the most promising candidates for validation across […]