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For MAS Seeds, regenerative agriculture is not only about the solutions we offer to farmers. It is also about the way we work across the whole seed value chain.

With around 1.2 million hectares of sunflower, the Romanian market remains stable and highly strategic. But behind this potential, growers are looking for hybrids able to answer several needs at once: herbicide tolerance, broomrape tolerance and mildew resistance.

Can we predict a variety's performance… before it's ever been observed in the field? That's one of the challenges we're tackling at MAS Seeds. With Industry 4.0 tools, our approach to variety selection is evolving in a meaningful way:

Significantly accelerate our development in the region, with a growth trajectory over the next 2 to 3 years but to get there, the challenge isn’t only commercial, it’s also technical and industrial.

In this video, we share a glimpse into the evolution of our R&D: moving from fully manual data collection to a system that combines:🚁 drones (imaging + spectral data)📲 onboard sensors and measurements at harvest

In this video, our CEO, Ludovic Cousin, clearly shares the context and MAS Seeds’ ambition for this region:

At MAS Seeds, our trialing network is built to reflect what the market is asking for across soils, environments and climates. So we can compare hybrids with solid, reliable phenotyping data.

🚀 The objective has remained clear: ensure continuity, go deeper on key topics, and boost performance on what we’ve been implementing over the last two years.

In the MAS Seeds laboratory, R&D data is used to: 🔎 predict the most promising crosses before they are grown in the field 🧬 decide which lines to keep and which to discard, based on market expectations and farmers’ needs ⏱ avoid spending time and trial plots on options that won’t deliver.