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For MAS Seeds, regenerative agriculture is not only about the solutions we offer to farmers. It is also about the way we work across the whole seed value chain. Our strategy is to deploy regenerative agriculture in all key departments: R&D, production and business. š§Ŗ R&D: Developing solutions that combine agronomy and geneticsš Production: new […]
Explore our Crop and Service Guide to discover our solutions for maize, sunflower, oilseed rape, and alfalfa. Designed to support high-performing and sustainable farming systems, our offering combines advanced genetics, including WATERLOCKĀ® and GREEN+Ā® for maize, HelioSMARTĀ® and NO RUSTĀ® for sunflower, with tailored agro-services such as NUTRIPLUSĀ® services for dairy farmers and AGROPLUSĀ® services […]
With around 1.2 million hectares of sunflower, the Romanian market remains stable and highly strategic. But behind this potential, growers are looking for hybrids able to answer several needs at once: herbicide tolerance, broomrape tolerance and mildew resistance. In some areas, more than 30% of sunflower fields are under high broomrape pressure, while mildew also […]
In 2026, the R&D department has structured a network of experimental farms dedicated to regenerative agriculture research. Why set up experimental farms? Regenerative agriculture relies on a holistic, farm-scale approach to crop rotations and long-term planning. However, traditional R&D methods, based on field-scale trials conducted over a single growing season, do not allow for a […]
Can we predict a variety’s performanceā¦ before it’s ever been observed in the field? That’s one of the challenges we’re tackling at MAS Seeds. With Industry 4.0 tools, our approach to variety selection is evolving in a meaningful way: š± Our maize and sunflower varieties are now better described and documented through advanced statistical analysis. […]
You may have noticed the mention āAct for Regenerative Agricultureā displayed on MAS Seeds seed bags of maize.This wording aims to make visible, directly on our products, our commitment in favor of regenerative agriculture. Why talk about regenerative agriculture today? For over fifteen years, farmers have faced stagnant and unstable yields in many agricultural regions. The progressive degradation of […]
šÆ Business ambition: Significantly accelerate our development in the region, with a growth trajectory over the next 2 to 3 years but to get there, the challenge isnāt only commercial, itās also technical and industrial. š The 2 key steps of our development: Our belief: Sustainable growth in West Africa means building as close as […]
For more than fifteen years, farmers in many agricultural regions have faced stagnant and increasingly unstable yields. Soil degradation, combined with the growing impacts of climate change, is putting increasing pressure on production systems. In response to these challenges, MAS Seeds has embraced regenerative agriculture, driven by a strong conviction: resilient farming systems start with […]
In this video, we share a glimpse into the evolution of our R&D: moving from fully manual data collection to a system that combines:š drones (imaging + spectral data)š² onboard sensors and measurements at harvest Result: up to 750,000 traits collected over a single season.Thatās a wealth of signals that strengthens analysis quality and supports […]