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In this report, you will discover a comprehensive overview of the company and its activities, a presentation of our strategy built around four pillars aligned with MaĂŻsadour’s AMBITION 2030 roadmap. You will also find the last year’s financial results, and a review of the key actions carried out during the 2024–2025 season to support the […]
In this video, our CEO, Ludovic Cousin, clearly shares the context and MAS Seeds’ ambition for this region: 🎯 Goal: reach 50,000 bags of corn and 50,000 bags of sunflower over the coming years🤝 Approach: rely on a strong network of distribution partners in each country🌱 Our edge: deliver top genetics, but also hands-on agronomic […]
Ten years after pioneering sulfonylurea‑tolerant sunflower, MAS Seeds once again pushes the boundaries of innovation with the launch of its 1st certified A.I.R. variety, MAS 820AR. In 2016, the company was among the first to introduce a sunflower variety tolerant to sulfonylurea-based herbicides, and today it takes a new step forward as only the second […]
At MAS Seeds, our trialing network is built to reflect what the market is asking for across soils, environments and climates. So we can compare hybrids with solid, reliable phenotyping data. đź“Ť Europe + Mexico + Africađź“Š Up to 400,000 plots🌽 30,000 hybrids characterized🌱 400 locations, all on farmers’ fields The point of this scale: […]
Behind the technical acronym NGT, for New Genomic Techniques, lies a true evolution in plant breeding. Faster than traditional crossing, more precise than chemical mutagenesis, and above all achieved without inserting foreign genes, this technology pushes the boundaries of innovation and agronomic performance. Since December 2025, the European Commission, the Council and the European Parliament […]
Technical guide for sucessful growing alfalfa. Alfalfa comes from Asia minor where it was identified almost 10,000 years ago. At the time, it was considered as a forage crop that was easy to grow and store, which explains its rapid spread, firstly in Mediterranean Europe, East Africa, followed by North Africa.
Six months ago, MAS Seeds welcomed Ludovic Cousin as CEO as part of an Executive Committee transition, following Pierre Flye Sainte Marie’s leadership. 🚀 The objective has remained clear: ensure continuity, go deeper on key topics, and boost performance on what we’ve been implementing over the last two years. But the biggest shift is scale. […]
In the MAS Seeds laboratory, R&D data is used to: 🔎 predict the most promising crosses before they are grown in the field 🧬 decide which lines to keep and which to discard, based on market expectations and farmers’ needs ⏱ avoid spending time and trial plots on options that won’t deliver. The result: ➡️ […]
In a varietal breeding program, we often think first about the trial plots. But many key decisions are actually made long before the field: in the laboratory. At MAS Seeds, the biomolecular laboratory is a central link in the selection cycle: it turns DNA into actionable information for breeders by targeting key genes of interest […]