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Myth vs Reality: the field is the only way to validate a variety’s performance
In the MAS Seeds laboratory, R&D data is used to: 🔎 predict the most promising crosses before they are grown in the field 🧬 decide which lines to keep and which to discard, based on market expectations and farmers’ needs ⏱ avoid spending time and trial plots on options that won’t deliver.
The result: ➡️ up to 2 cycles gained in the breeding process. One cycle means a full generation: the plant grows, flowers, produces grain… and then gives birth to the next generation. Less time wasted, more resources focused on lines with real potential in the field. That’s where the laboratory becomes a strategic lever, both scientifically and economically.
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Six months ago, MAS Seeds welcomed Ludovic Cousin as CEO as part of an Executive Committee transition, following Pierre Flye Sainte Marie’s leadership. 🚀 The objective has remained clear: ensure continuity, go deeper on key topics, and boost performance on what we’ve been implementing over the last two years. But the biggest shift is scale. […]
In a varietal breeding program, we often think first about the trial plots. But many key decisions are actually made long before the field: in the laboratory. At MAS Seeds, the biomolecular laboratory is a central link in the selection cycle: it turns DNA into actionable information for breeders by targeting key genes of interest […]