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Myth vs Reality: the field is the only way to validate a variety’s performance
In the MAS Seeds laboratory, R&D data is used to: 🔎 predict the most promising crosses before they are grown in the field 🧬 decide which lines to keep and which to discard, based on market expectations and farmers’ needs ⏱ avoid spending time and trial plots on options that won’t deliver.
The result: ➡️ up to 2 cycles gained in the breeding process. One cycle means a full generation: the plant grows, flowers, produces grain… and then gives birth to the next generation. Less time wasted, more resources focused on lines with real potential in the field. That’s where the laboratory becomes a strategic lever, both scientifically and economically.
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Our local teams visit farms and distributors on-site to give you the best advice for your location. Find your local MAS Seeds consultant by visiting a country website or fill out our contact form here.
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