Austria 
Denmark 
Germany 
Netherlands 
Poland 
Romania 
Spain 
Turkey 
United Kingdom 
Ukraine 
China 
Morocco 
West Africa 
Building a genetic response adapted to Romanian market needs
With around 1.2 million hectares of sunflower, the Romanian market remains stable and highly strategic. But behind this potential, growers are looking for hybrids able to answer several needs at once: herbicide tolerance, broomrape tolerance and mildew resistance.
In some areas, more than 30% of sunflower fields are under high broomrape pressure, while mildew also remains a strong challenge for production. This is why genetic innovation plays a key role in securing sunflower performance.
In this video, our teams share the market context and explain how MAS Seeds is building a genetic response adapted to Romania:
🌻 Market reality: strong demand for herbicide-tolerant varieties, mainly Sulfo, Clearfield® and Clearfield® Plus
⚠️ Main challenges: high broomrape pressure and strong mildew pressure
🧬 Our response: develop sunflower genetics combining key resistance traits
🔬 R&D approach: identify useful traits, characterize genes of interest and transfer them into MAS Seeds genetics
🌱 Objective: bring adapted hybrids that combine broomrape tolerance, herbicide tolerance and mildew resistance
Our belief: in challenging markets, performance is not based on one trait only. What makes the difference is the ability to combine local market understanding + genetic innovation + agronomic reliability.
Find a product
Discover a full range of maize portfolio for all uses grain, silage or biogas, for organic agriculture, for temperate or tropical regions.
We will help you reach your potential in Africa
Discover our crop advices for african market
Contact us
Our local teams visit farms and distributors on-site to give you the best advice for your location. Find your local MAS Seeds consultant by visiting a country website or fill out our contact form here.
Discover other news and media
In 2026, the R&D department has structured a network of experimental farms dedicated to regenerative agriculture research. Why set up experimental farms? Regenerative agriculture relies on a holistic, farm-scale approach to crop rotations and long-term planning. However, traditional R&D methods, based on field-scale trials conducted over a single growing season, do not allow for a […]
Can we predict a variety’s performance… before it’s ever been observed in the field? That’s one of the challenges we’re tackling at MAS Seeds. With Industry 4.0 tools, our approach to variety selection is evolving in a meaningful way: 🌱 Our maize and sunflower varieties are now better described and documented through advanced statistical analysis. […]
You may have noticed the mention “Act for Regenerative Agriculture” displayed on MAS Seeds seed bags of maize.This wording aims to make visible, directly on our products, our commitment in favor of regenerative agriculture. Why talk about regenerative agriculture today? For over fifteen years, farmers have faced stagnant and unstable yields in many agricultural regions. The progressive degradation of […]