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Building a genetic response adapted to Romanian market needs
With around 1.2 million hectares of sunflower, the Romanian market remains stable and highly strategic. But behind this potential, growers are looking for hybrids able to answer several needs at once: herbicide tolerance, broomrape tolerance and mildew resistance.
In some areas, more than 30% of sunflower fields are under high broomrape pressure, while mildew also remains a strong challenge for production. This is why genetic innovation plays a key role in securing sunflower performance.
In this video, our teams share the market context and explain how MAS Seeds is building a genetic response adapted to Romania:
🌻 Market reality: strong demand for herbicide-tolerant varieties, mainly Sulfo, Clearfield® and Clearfield® Plus
⚠️ Main challenges: high broomrape pressure and strong mildew pressure
🧬 Our response: develop sunflower genetics combining key resistance traits
🔬 R&D approach: identify useful traits, characterize genes of interest and transfer them into MAS Seeds genetics
🌱 Objective: bring adapted hybrids that combine broomrape tolerance, herbicide tolerance and mildew resistance
Our belief: in challenging markets, performance is not based on one trait only. What makes the difference is the ability to combine local market understanding + genetic innovation + agronomic reliability.
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