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R&D Strategy evolution for sustainability
Discover how MAS Seeds® approaches its R&D strategy to develop a sustainable agriculture with Colin Guillaume, Camille Henry, Alena Kurasch and Didier Lefranc.
This video discusses innovatives approaches and technologies to enhance seed productivity and sustainability. Our core mission is clear: “Providing an innovative and sustainable seed portfolio” and our goal is to achieve sustainability without compromising on performance.
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Discover a sustainable portfolio for diversification and regenerative agriculture : maize, sunflower, alfalfa, oilseed rape, soybean, forage and cover mixtures.
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Our local teams visit farms and distributors on-site to give you the best advice for your location. Find your local MAS Seeds® consultant by visiting a country website or fill out our contact form here.
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Explore our Crop and Service Guide to discover our solutions for maize, sunflower, oilseed rape, and alfalfa. Designed to support high-performing and sustainable farming systems, our offering combines advanced genetics, including WATERLOCK® and GREEN+® for maize, HelioSMART® and NO RUST® for sunflower, with tailored agro-services such as NUTRIPLUS® services for dairy farmers and AGROPLUS® services […]
With around 1.2 million hectares of sunflower, the Romanian market remains stable and highly strategic. But behind this potential, growers are looking for hybrids able to answer several needs at once: herbicide tolerance, broomrape tolerance and mildew resistance. In some areas, more than 30% of sunflower fields are under high broomrape pressure, while mildew also […]
In 2026, the R&D department has structured a network of experimental farms dedicated to regenerative agriculture research. Why set up experimental farms? Regenerative agriculture relies on a holistic, farm-scale approach to crop rotations and long-term planning. However, traditional R&D methods, based on field-scale trials conducted over a single growing season, do not allow for a […]