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R&D Strategy evolution for sustainability
Discover how MAS Seeds® approaches its R&D strategy to develop a sustainable agriculture with Colin Guillaume, Camille Henry, Alena Kurasch and Didier Lefranc.
This video discusses innovatives approaches and technologies to enhance seed productivity and sustainability. Our core mission is clear: “Providing an innovative and sustainable seed portfolio” and our goal is to achieve sustainability without compromising on performance.
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Discover a sustainable portfolio for diversification and regenerative agriculture : maize, sunflower, alfalfa, oilseed rape, soybean, forage and cover mixtures.
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Our local teams visit farms and distributors on-site to give you the best advice for your location. Find your local MAS Seeds® consultant by visiting a country website or fill out our contact form here.
Discover other news and media
In 2026, the R&D department has structured a network of experimental farms dedicated to regenerative agriculture research. Why set up experimental farms? Regenerative agriculture relies on a holistic, farm-scale approach to crop rotations and long-term planning. However, traditional R&D methods, based on field-scale trials conducted over a single growing season, do not allow for a […]
Can we predict a variety’s performance… before it’s ever been observed in the field? That’s one of the challenges we’re tackling at MAS Seeds. With Industry 4.0 tools, our approach to variety selection is evolving in a meaningful way: 🌱 Our maize and sunflower varieties are now better described and documented through advanced statistical analysis. […]
You may have noticed the mention “Act for Regenerative Agriculture” displayed on MAS Seeds seed bags of maize.This wording aims to make visible, directly on our products, our commitment in favor of regenerative agriculture. Why talk about regenerative agriculture today? For over fifteen years, farmers have faced stagnant and unstable yields in many agricultural regions. The progressive degradation of […]