Austria 
Belgium 
Bulgaria 
Denmark 
France 
Germany 
Italy 
Netherlands 
Poland 
Portugal 
Romania 
Russia 
Serbia 
Spain 
Turkey 
United Kingdom 
Ukraine 
China 
Mexico 
Morocco 
West Africa 
How MAS Seeds is Accelerating Temperate Corn and Sunflower Breeding
In 2019, MAS Seeds significantly enhanced its global research and development capabilities by establishing a new R&D platform in Mexico. This expansion strategically aims to accelerate innovation in temperate corn and sunflower breeding programs.
Leveraging Mexico’s Unique Climate for Accelerated Crop Development
The Mexican platform, which spans sites in Puerto Vallarta and Queretaro, enables MAS Seeds to accelerate genetic advancements in both temperate and tropical corn, as well as sunflowers. Leveraging the unique climatic conditions of Mexico, the company has created an environment that allows for continuous breeding cycles. This setup accelerates the development of new varieties, enabling the company to bring innovative products to market more quickly.
One standout feature of the new R&D platform is its ability to conduct winter season breeding. This capability is crucial for speeding up the breeding process, as it allows crops to grow and be tested during periods that would otherwise be dormant in its European facilities.
The dual-site approach in Mexico has proven to be a game-changer. By enabling up to three generations of breeding in a single year, MAS Seeds can integrate new genes into its lines much more quickly. “This accelerated process means farmers can access the latest hybrids sooner, enhancing their productivity and resilience” says Maris PONS, R&D director at MAS Seeds.
The success of the Mexican R&D platform is also attributed to the advanced agronomic technology and expertise available locally. “The deep-rooted agricultural knowledge in Mexico, particularly in corn cultivation, has been instrumental in our rapid development efforts” says Maris PONS.
Real Benefits for Farmers Worldwide
- Access to New Hybrids Faster :
Farmers gain access to high-performing hybrids designed to be more resilient to climate challenges and specific regional needs. This supports better yields and crop performance. - Supporting Global Farming Advancement :
Rapid variety development boosts MAS Seeds’ competitiveness and enhances farming communities worldwide.
Farmers need products that adapt quickly to changing conditions. Our accelerated breeding program helps meet that demand.” says Maries PONS.
MAS Seeds’ Commitment to Agricultural Innovation
MAS Seeds’ investment in a new R&D platform in Mexico underscores its commitment to accelerating agricultural innovation. The Mexican platform is a cornerstone of MAS Seeds’ strategy to lead in agricultural research and development. “Through strategic growth and innovation, we are paving the way for a more resilient and productive global agriculture industry, MAS Seeds remains dedicated to pushing the boundaries of agricultural technology and breeding, and its Mexican R&D platform is a critical component of this vision.” says Marie PONS.
MAS Seeds is committed to delivering advanced solutions that support farmers worldwide in facing today’s and tomorrow’s challenges.
Find a product
Discover a sustainable portfolio for diversification and regenerative agriculture : maize, sunflower, alfalfa, oilseed rape, soybean, forage and cover mixtures.
Contact us
Our local teams visit farms and distributors on-site to give you the best advice for your location. Find your local MAS Seeds® consultant by visiting a country website or fill out our contact form here.
Discover other news and media
The Haut-Mauco industrial industrial site (France) has achieved ISO 50001 certification following an audit carried out by AFNOR Certification. This recognition rewards several years of collective work to better monitor, manage and reduce our energy consumption. A Long-Term Transformation Project This certification is part of the Maïsadour Group’s Ambition 2030 roadmap and MAS Seeds’ commitment […]
Protecting soil, growing value! MAS4 Seed Mixture Guide presents the seed mixture portfolio for a changing agriculture. The guide also lays out our convictions and our portfolio strategy. MAS4 COVER portfolio includes a wide range of cover and intercrops. MAS4 NUTRI portfolio consists of fodder mixtures for different cultivation practices or uses. MAS4 EXPERT portfolio […]
As farming conditions become increasingly unpredictable, we believe plant breeding must anticipate tomorrow’s challenges rather than simply respond to today’s. By combining genetics, environmental modelling, advanced phenotyping and data science, we develop reliable varieties that help farmers maintain performance in changing conditions. Breeding for the field of tomorrow To build resilient crops, we start by […]