In this video, our CEO, Ludovic Cousin, clearly shares the context and MAS Seeds’ ambition for this region:

🎯 Goal: reach 50,000 bags of corn and 50,000 bags of sunflower over the coming years
🤝 Approach: rely on a strong network of distribution partners in each country
🌱 Our edge: deliver top genetics, but also hands-on agronomic support in the field (guidance, recommendations)
👨‍🌾 Priority: build farmer training programs together with our distributors
🌻 Innovation: launch of a new sunflower germplasm adapted to the region (especially earliness and broomrape tolerance)

Our belief: in this region, varietal performance alone isn’t enough. What makes the difference is the combination of product + support + network.

▶️ Enjoy the video and looking forward to connecting with the local and international agricultural ecosystem.