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MAS 820AR – the breakthrough sunflower that brings freedom to farm🌻
Ten years after pioneering sulfonylurea‑tolerant sunflower, MAS Seeds once again pushes the boundaries of innovation with the launch of its 1st certified A.I.R. variety, MAS 820AR. In 2016, the company was among the first to introduce a sunflower variety tolerant to sulfonylurea-based herbicides, and today it takes a new step forward as only the second seed company worldwide to register an A.I.R.certified hybrid. The arrival of MAS 820AR represents a significant milestone in our continuous drive to deliver advanced, flexible solutions to farmers and to reinforce our role as a leading contributor to the global sunflower market.
A.I.R. Technology
MAS 820AR is more than just a new additional variety in our sunflower portfolio. By integrating A.I.R. technology, this variety offers unprecedented weed control flexibility. Thanks to its double herbicide tolerance (imidazolinone and sulfonylureas), it allows farmers to adapt in real-time to the specific weed pressure in their fields, ensuring both clean crops and secured yields.
ORO G profile
MAS 820AR also meets other critical sunflower market requirements. With its ORO G profile, the variety is able to perform in environments with very high broomrape pressure. This is an essential advantage for securing yields in many key sunflower cultivation regions, such as the Black Sea Basin, Spain, and Kazakhstan. Furthermore, its early flowering is a strategic asset in the context of climate change and the increasing risk of heat and water stress.
Flexibility to farmers
This registration sends a strong signal to the global sunflower market. By being only the second seed company to embrace A.I.R. technology, MAS Seeds proves its ability to anticipate farmers’ needs and master cutting-edge technologies.
1 – CROP MANAGEMENT
Crop Management with double herbicide tolerance.
2 –GEOGRAPHIC REACH
Suitable for sowing in conditions with a very short time of cultivation to the most stressful regions.
3 – GROWING CONDITIONS
With a complete agronomic profile (ORO G, RM9, earliness) that delivers performance regardless of growing conditions, yield potential, or disease pressure.
At a glance
- A.I.R. Technology: Double herbicide tolerance for total freedom of action and increased operational flexibility.
- Performance: ORO G profile providing robust yield potential, even under stress conditions.
- Innovation: MAS Seeds continues to lead the way in advanced sunflower breeding on the global stage.
MAS 820AR marks the beginning of a new chapter, as MAS Seeds is already preparing to rapidly expand its A.I.R. portfolio. With this new generation of varieties, MAS Seeds isn’t simply keeping pace with market evolution — it is actively shaping its future.
Research & Development
You want to learn more about R&D at MAS Seeds?
Find a product
Discover a full range of sunflower portfolio, linoleic and high oleic, for all maturities, including herbicide and broomrape tolerance.
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Our local teams visit farms and distributors on-site to give you the best advice for your location. Find your local MAS Seeds consultant by visiting a country website or fill out our contact form here.
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